ULS Boston - Leveraging Social Media

November 2009 Entrepreneurs Forum:

Leveraging Social Media

Topics:

• We've heard the hype but where's the beef? Is social media fad or paradigm shift?
• Will social media make traditional web advertising models (CPM, PPC, and PPA) obsolete?
• Twitter, FaceBook, YouTube, Blogs, SEO, LinkedIn, FourSquare ... how to join the social media conversation.
• Fans, Crowds, Community, and Customers: Understanding how to address the different constituent groups that matter to your business.
• Engagement ... not marriage! Listening to the conversation and knowing when to speak up.
• What is "Inbound Marketing" and how is it different from the marketing we've been doing for the past 15 years?
• Social media ROI fact or fantasy: How to get the numbers to know that its working.
• Integrating social media into your business with respect to:
  • Marketing
  • Sales
  • Customer support
  • Product development
  • Operations
• What it takes to run a social media campaign: DIY and when to bring in the hired guns!

Moderator:

• Paul Gillin, Social Media Marketing, Content Consulting and New Media Strategy

Panelists (alphabetic order):

• Rick Burnes, Inbound Marketing Manager, HubSpot
• Mike McDerment, CEO & Co-Founder FreshBooks
• B.L. Ochman, Director, whatsnextonline.com
• Jay Rogers, CEO & Founder Local-Motors

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Thursday, November 12, 2009 from 6:30 PM - 8:30 PM (ET)

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WorkBar Boston
129 South Street
Boston, MA 02111

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Ultra Light Startups

An "ultra light" startup seeks to attain profitability without external funding - by bootstrapping. Ultra Light Startups is an online and in-person community of entrepreneurs who share advice, contacts, and best practices for minimizing the cost of launching and maximizing the probability of success.  Of particular interest to the group are topics such as:

• Innovative Monetization techniques - advertising, affiliates, subscriptions, memberships, marketplaces, lead-gen, etc).
• Social Media Marketing - social networks, Twitter, online video, etc.
• Off-The-Shelf and Open Source Platforms content management systems and development environments.
• Virtual Companies - distributed teams, freelancing, offices-of-convenience and outsourcing.
• Cloud Computing - low-overhead, flexible, on-demand infrastructure.
• Social and Mobile as marketing, delivery and monetization platforms.

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