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ULS Boston - Leveraging Social Media

Thursday, November 12, 2009 from 6:30 PM to 8:30 PM (ET)

Boston, MA

ULS Boston - Leveraging Social Media

Ticket Information

Type End     Quantity
ULS Boston Leveraging Social Media - Pitch Ended Free  
ULS Boston Leveraging Social Media - No Pitch Ended Free  

Event Details

November 2009 Entrepreneurs Forum:

Leveraging Social Media

Topics:

  • We've heard the hype but where's the beef? Is social media fad or paradigm shift?
  • Will social media make traditional web advertising models (CPM, PPC, and PPA) obsolete?
  • Twitter, FaceBook, YouTube, Blogs, SEO, LinkedIn, FourSquare ... how to join the social media conversation.
  • Fans, Crowds, Community, and Customers: Understanding how to address the different constituent groups that matter to your business.
  • Engagement ... not marriage! Listening to the conversation and knowing when to speak up.
  • What is "Inbound Marketing" and how is it different from the marketing we've been doing for the past 15 years?
  • Social media ROI fact or fantasy: How to get the numbers to know that its working.
  • Integrating social media into your business with respect to:
    • Marketing
    • Sales
    • Customer support
    • Product development
    • Operations
  • What it takes to run a social media campaign: DIY and when to bring in the hired guns!

Moderator:

Panelists (alphabetic order):

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When & Where



WorkBar Boston
129 South Street
Boston, MA 02111

Thursday, November 12, 2009 from 6:30 PM to 8:30 PM (ET)


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Hosted By

Ultra Light Startups®



 Ultra Light Startups brings together the world's most innovative technology entrepreneurs, in monthly events and accompanying online communities. Events feature pitching, networking and interactive, moderated panel discussions with leading industry experts.

Topics cover: design, technology, marketing and finance

 

Ultra Light Startups, Boston was co-founded and is organized by Cris De Luca. Contact for more details.